Saturday, March 26, 2005

Confusion Sells Breakfast Sandwiches

Have you seen the McDonalds commercial where the girl eats that guy's food while explaining how girlfriends are like McGriddle Breakfast Sandwiches? I do not understand this commercial. She may be listing the desireable properties of a good woman, as embodied in a McGriddle Breakfast Sandwich, in order to call male lead's attention to those same qualities in herself. Establishing shot of her reaching across the table supports this hypothesis, as does her evident frustration when he doesn't get it. On the other hand, she could be merely pretending to offer useful advice, as a pretext for eating this poor man's sandwich. This would emphasize the desireablility of the food, by showing how one is willing to manipulate one's friends when they are most emotionally vulnerable in order to obtain a McGriddle Breakfast Sandwich. It would also explain why afterward she continues her gastronomic imperialism, siezing male lead's coffee when the first similie leaves him bewildered. And besides, it's hard to imagine that the best way to position yourself as the rebound gal is to eat a vat-fried breakfast entree right in fron of him while talking. I mean, she polishes off that whole thing (off camera) in about fifteen seconds, without pausing for breath. You can just imagine great saliva-infused gobs of greasy, syrupy eggs and biscuit being ground up before male lead's eyes. Sexy, that.

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